GoRuck and Birdwell Create Limited-Edition Capsule - Athletech News

Oct 18, 2024

Two quintessential American brands, GoRuck and Birdwell, have partnered for a capsule collaboration. This limited-edition collection brings together GoRuck’s GR1 rucksack and Birdwell’s 300 boardshorts, fusing surfing and military culture.

GoRuck was founded by former Green Beret Jason McCarthy in 2008 and creates gear that can go from combat to everyday life. Birdwell, established in 1961 by Carrie Birdwell Mann, has been a staple for surfers, crafting popular boardshorts. Together, the brands have released the ultimate outdoor accessory and apparel collection.

Jason McCarthy, GoRuck’s founder, spoke about the synergies between the brands. “Toughness, quality, and functionality are the pillars of GoRuck products, and the GR1 was built to thrive in both Baghdad and NYC,” McCarthy said. “This collaboration with Birdwell highlights these shared values, creating gear that’s built to endure.”

At the heart of the collaboration is GoRuck’s GR1 rucksack, which has been customized using Birdwell’s tough SurfNyl fabric in a black camo design. SurfNy is water-repellent and quick-drying. The 26L GR1 Birdwell, made in the USA, is priced at $345 and comes with a co-branded patch.

Birdwell contributed its 300 boardshorts to the collection, accompanied by a special co-branded patch. Priced at $125, these board shorts are crafted from the same SurfNyl fabric, offering functionality in the water.

Birdwell CEO Eric Crane commented, “Birdwell is passionate about creating functional, high-quality beach styles that help people lead healthy lives. This collaboration with GoRuck upholds our shared value of keeping people active long-term by promoting exercise in and out of the water.”

GoRuck made waves earlier this year when it became CrossFit’s official apparel and footwear partner, replacing Nobull, which held the title between 2021 and 2023 after taking over for Reebok.

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